When people choose a hotel, the decision is made long before they arrive.
Whether through a website, social media, or a brochure, it’s the visual first impression that shapes expectation, and often seals the booking.
In an increasingly crowded digital landscape, hotel imagery needs to do more than look good. It needs to communicate atmosphere, detail, and experience: the architecture, the light, the rhythm of the spaces, the quality of service, and the feeling of being there. Done properly, it allows a guest to imagine their stay before they ever enquire.
Photelier was created specifically for the luxury hotel industry. We work closely with in-house marketing teams to produce refined stills and cinematic video that capture the character of a property and bring its brand to life. Our work spans high-end photography, promotional films, social content, TV advertising and premium print collateral for some of the most prestigious hotels locally and further afield.
Led by award-winning photographer and filmmaker Chris Heaney, Photelier brings together a highly experienced, adaptable team, scaled to suit each project. Based in Belfast and working internationally, we immerse ourselves in every client’s world — understanding their operation, their audience and what truly sets them apart — to create visual work that positions their hotel as the natural first choice.